Privacy policy

Last update: June 26, 2021

AKUA DESIGN INC. ("Akua Design", "us", "we", "our"), a Canadian company offering a selection of products and accessories with a durable, elegant and sometimes humorous design, is committed to respecting your privacy and protecting your personal information.

The purpose of this Privacy Policy (the "Policy") is to inform you about how Akua Design collects, uses, discloses, maintains and protects your personal information, and is intended to help you understand our practices related to our website and our online store (the “Site”).

In order to provide you with quality services, we need to have access to certain personal information about you. We ensure that our employees manage this information with all the necessary discretion and rigor, in accordance with the legal and regulatory requirements in force.

This Policy does not apply to third-party websites and software that can be accessed through the Site.

Akua Design has appointed a person responsible for privacy issues. For any questions, comments or complaints regarding this Policy, please contact us at the following email address:


For the purposes of this Policy, “personal information” means any information which relates to a natural person and allows that person to be identified or which, taken separately or combined with other data, allows a person to be identified. Generally, personal information does not include your business contact information such as your name, title, address or work telephone number.


In the course of our business and the provision of our services, i.e. when you visit our site or make a purchase from us, the personal information we collect may include, but is not limited to, the following elements:

Your contact information, such as your name, e-mail address, address or telephone number, in order to identify you, correspond with you and provide you with customer support if necessary;

· Your billing information, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

· Marketing information and communication preferences, such as comments or survey responses;

Information related to the use of our Site, including technical information on visits or any other information collected through cookies or other similar tools;

· Information related to recruitment such as CVs, information on your professional or academic background, results of psychometric tests or any other information relevant to a potential recruitment;

· any other personal information provided. We do not knowingly collect personal information from anyone under the age of 14. In addition to this information, we also collect the following anonymized data in connection with your use of our Site:

· The number of visits;

· The conversion rate;

· The average duration of your visit;

actions taken on our Site, including search terms;

· The pages consulted during your visit;

· The type of device used during your visit;

· The web browser used during your visit;

· The IP address used during your visit;

· The time zone;

· The origin of visitors, ie the web page you visited before being redirected to our Site;

· The advertising campaign that brought you to our Site.


The personal information collected by Akua Design will be used for the following purposes:

· To establish and manage our relationship with you and to communicate with you;

To provide and maintain the services requested, including to provide you with products or services to fulfill our contractual obligations, to process your payment information, to arrange shipment of your orders and to provide you with your billing/or order confirmation ;

Facilitate the use of our Site, ensure its relevance and monitor its use; Respond to your requests for information; Enable business development and marketing, in particular to inform our current and future customers about our new offers, with the prior consent of the person concerned;

Recruit staff, process applications and assess candidate profile against job requirementsu extension; As permitted or required, for any applicable legal or regulatory obligation or provision; Any other purpose to which you have consented.

Subject to exceptions provided by law, Akua Design will obtain your consent before using your personal information for purposes not previously identified. Legal Basis Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information in accordance with the following legal bases:

your consent;

· The performance of the contract between you and the Site;

· In compliance with our legal obligations;

· The protection of your vital interests;

· To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.


1. From you.

You provide personal information directly to us, including when you contact us, make a purchase from us, complete an online form, or click on an advertisement we have placed on a third-party website ( e.g. Google, Facebook, etc.).

2. From other sources

We may also collect personal information from third parties, or from publicly available records, as permitted by law or if we have obtained the necessary consent.

3. From cookies, log files, web beacons, tags or pixels.

By using cookies, pixels and other similar tools, we are able to offer you advertisements that better meet your needs since they are targeted according to your interests. When you visit our website, these tools tell us, among other things, which pages are of interest to you and, therefore, we can then display advertisements that correspond to your interests. Details on the collection, use and communication of data on our Site by cookies, log files, invisible pixels, web beacons, tags or other similar tools. As mentioned previously, by using cookies and other similar technologies, we are able to offer you advertising that better meets your needs, since it is targeted according to your interests and preferences. When you visit our Site, cookies tell us, among other things, which pages are of interest to you and, therefore, we can subsequently display advertising or recommendations that meet your areas of interest. These technologies do not contain any personally identifiable information. However, they may contain a unique identifier necessary for profiling. Web beaconsWeb beacons are tiny images that we may place on our web pages or emails. They can be used, for example, to obtain, anonymously, the number of times a particular page has been visited by an Internet user or whether an email has been elected. As their name implies, pixels are pixel tags and any part of our Site, including the advertisements displayed on it, may contain pixel tags. Unlike cookies, web beacons are not placed on your computer. CookiesCookies are small data files that are commonly stored on your device when using websites and online services. They are used for the efficient operation of websites and can provide information and help personalize services. Akua Design collects information provided by cookies. Akua Design uses different types of cookies (collectively referred to here as cookies):

· Necessary cookies: These cookies are essential for the operation of our Site and our online store. For example, we may use this type of cookie to authenticate and identify you when you are connected to our Site in order to provide you with our services. These cookies also allow us to enforce our Terms of Service, prevent fraud and ensure the security of our services.

· Performance and functionality cookies: These cookies are not essential to the provision of our services. They make it easy to personalize and improve the user experience. For example, they can remember your preferences and prevent you from re-entering information more than once. They allow us to understand your behavior in order to improve our Sites.

Connection cookies for advertising purposes: These cookies are not essential to the provision of our services. They use information relating to the visit to our Sites, such as pages viewed or response to advertisements, to help provide the best user experience for your situation. The length of time a cookie is stored on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and have an expiry period varying from 30 minutes to two years from the date they are downloaded to your device. Please note that the use of cookies only identifies you as a user and does not recognize you by name or address. Disabling cookiesIt is possible to prevent the personalization functions of our Site from disabling cookies on your browser. You can do this by changing your browser or mobile device settings, which can often be found in your browser's "Tools" or "Preferences" menu. However, if you decide to refuse cookies, certain pages or sections of our Sites may not display correctly or certain features may not be available. More information on how to change your browser settings or block, manage or filter cookies can be found in your browser's help file or on websites such as /. Do other sites have access to cookies when you browse our Sites? We sometimes use third party service providers. Indeed, when you access our Site, directly or through an advertisement that redirects you there, a cookie file is automatically created on your computer or mobile device. At this time, a web analytics tool (for example, Google Analytics) and possibly external ad servers have access to this cookie, which allows us to provide you with a better experience on our Site or, in some cases, to track your activity to promote some of our products and services. Although a code in the cookie file identifies you as a user, it does not recognize you by name or address. Our service providers may also need to collect your IP address or mobile device ID when you visit a site. This information could be transmitted and stored on servers located in Canada or elsewhere, for example in the United States. Akua Design does not combine any information collected by these third parties with any information we hold about you. Be aware, however, that some providers may be called upon to communicate the data collected to third parties in the event of a legal obligation or if they wish to entrust the processing of certain data to third parties. No information that would allow these suppliers to identify you is transmitted to them. Please note that third party service providers have their own cookies and privacy policies. Use of Google Analytics Akua Design uses Google Analytics, which is provided by Google Inc. (Google), in order to analyze the browsing behavior of visitors to its Site, which is a tool for analyzing traffic and traffic. use of websites. The information collected by Google Analytics is used to analyze the use of our Site and to produce statistical reports on visitor activities. You can get more information about Google Analytics here. Targeted advertising Akua Design also collaborates with third-party advertising companies, such as Facebook or Google Adwords, which collect and use information about your visits to our Sites in order to present you with advertising that may be of interest to you. Akua Design does not communicate any information allowing advertising companies to identify you. Please note that our advertising partners and other third parties may also set cookies or web beacons when you click on their advertisements or links to their websites or services on our Sites. This Privacy Policy does not apply to third party websites or third party advertising providers. You can deactivate Google Analytics while browsing by selecting the appropriate settings on your browser or computer tool, as well as the ads settings. You can refuse to share vour information with these third parties by installing an opt-out add-on to receive interest-based ads. Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at Akua Design also uses Facebook's Custom Audience feature to target advertising related to the interests of its current and potential customers. We invite you to check your Facebook privacy settings if you want to manage your advertising settings. You can get more information here. Please note that even if you choose not to receive advertisements targeted to your interests, you will still be able to see advertisements from Akua Design. In this case, these advertisements will simply not be adapted to your real needs and may be displayed more frequently. For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at: how-does-it-work. Social Media Features Our services include social media features like the Pinterest, Instagram or Facebook share button or interactive mini-programs that run on our Sites. If you use these features, they collect your IP address, the page you are visiting on our Sites, and create a cookie to enable these features to function properly. These features may be hosted by a third party or hosted directly on our Sites. Your interaction with these features is governed by the privacy policy of the company that proves the feature and not this policy. Link to Websites It is important to understand that this Policy does not apply to other third-party websites which may be accessed from links on our Site. We are not responsible for these third-party sites, their content or access to them. Consequently, any personal information that you transmit via these sites is subject to the confidentiality policy of these sites. It is your responsibility to read it in order to ensure the protection of your personal information.


As part of our activities, we must communicate and share your personal information with various stakeholders. We will only disclose or share your personal information as described below:

Third Party Agents and Service Providers: From time to time, we may need to share your personal information with agents or service providers to help us provide all of the features of our Site (maintenance, analysis, legal requirement, fraud detection, marketing and development). Note that these may be located in Canada or in other jurisdictions or countries. They will only have access to the personal information that is necessary to perform these tasks on our behalf and they are obligated not to disclose or use it for any other purpose. Please note that we have contractual agreements with these suppliers to ensure the security of your data. For example, we use Shopify to power our online store. You can learn more about how Shopify uses your personal information here:

When required by law, to enforce rules or to protect the property or safety of our rights or those of others: For example, we may disclose personal information to legal or regulatory authorities in where we suspect money laundering, insider trading, manipulative or deceptive trading practice or other criminal activity or other criminal activity, to detect and prevent fraud or to meet the requirements of laws or regulations of government agencies, regulatory bodies or other self-regulatory organizations. We may also be required to disclose Personal Information to comply with a legal obligation (for example, a court order) or to protect our assets (for example, to collect overdue accounts).

· Business transfer: As part of the development of our activities, we may sell or buy businesses or services. In such transactions, personal information is generally one of the business assets.transferred, but remain subject to the promises made in any pre-existing privacy policy (unless, of course, the data subject consents otherwise). Also, in the unlikely event that Akua Design or substantially all of its assets are acquired, your information will of course be one of the transferred assets. · Anonymously: Personal information made anonymous may be communicated to third parties. For example, we may anonymize personal information in order to establish trends or statistics.


The security and confidentiality of your personal information is important to us. We strive to apply the necessary and appropriate security measures to ensure the confidentiality of the personal information in our possession. To do this, we notably follow the standards generally accepted in the industry. The personal information we hold is therefore only accessible to persons who are qualified to read it and who consult it only when necessary in the performance of their duties. Physical, technical and/or physical protection and security measures or administrative procedures have been put in place and are kept up to date in order to avoid:

· Any accidental or unlawful destruction;

· Any accidental loss;

· Any unauthorized disclosure;

· Any unauthorized modification;

· Any unauthorized access; and

· Any unlawful processing.

To do this, we make sure, in particular, to restrict access to our offices and computer equipment, to train our personnel and to require our agents and suppliers of goods and services having access to personal information to sign confidentiality agreements and to put in place security measures deemed equivalent. If you believe that your personal information has been compromised, we invite you to contact us using the contact details listed in the “Questions, comments, complaints” section of this Policy.


We retain your personal information only as long as it is necessary for our business relationship, in accordance with our internal document retention policies or legal and regulatory requirements. Strict procedures for the retention of your personal information are followed and we will destroy personal information that Akua Design no longer needs for the identified purposes. If you wish to obtain additional information, we invite you to contact us using the contact details indicated in the “Questions, comments, complaints” section of this Policy.


Right of access, information and rectification of your personal information You can request access to your personal information or inquire about the existence of this information or the way in which we collect, use, store and/or communicate your personal information. You can also request that the information held by Akua Design be corrected if it proves to be inaccurate, ambiguous or incomplete. You can submit a written request to this effect to the Privacy Officer at the address indicated in the “Questions, comments, complaints” section below.

We will provide you with this information or make the change promptly and no later than 30 days from the date of receipt of the written request. If you wish to obtain copies of your personal information, we may have to charge a small fee, which will be communicated to you in advance, simply to cover the costs of transcription, reproduction or transmission.

Under privacy and data protection legislation, you have rights that we need to tell you about. The rights you have depend on why we are processing your information.

Right of access and rectification; You have the right to ask us for copies of your personal information. This right still applies. There are certain exemptions which mean that you will not always receive all the information we process. You also have the right to ask us to correct information that you believe is inaccurate and to ask us to complete information that you believe is incomplete. These rights still apply.

Right to erasure; You have the right to ask us to erase your personal information in certain circumstances. Right to object, limit or restrict the use of personal informationYou can ask us to stop using some or all of your personal information (for example, if we have no legal right to continue using it) or to limit our use of it (for example, if your personal information is inaccurate or unlawfully held).

Right to data portability. This right only applies to information that you have provided to us. You have the right to ask us to transfer the information you have given us from one organization to another, or to give it to you. This right only applies if we process the information on the basis of your consent or in connection with or for the purpose of entering into a contract and the processing is automated. If you wish to make a request, please submit a written request to that effect to the Privacy Officer at the address listed in the “Questions, Comments, Complaints” section below. In most cases, you are not required to pay a fee to exercise your rights.

Depending on applicable law, we normally have one month to respond to you. Automated decision-making If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (which includes profiling), where that decision-making has a legal effect on you or otherwise significantly affects you. We do not make fully automated decisions that have legal or otherwise significant effect using customer data. Our provider Shopify uses limited automated decision making to prevent fraud, which has no legal or otherwise significant effect on you. Services that include automated decision-making elements include:

· A temporary deny list of IP addresses associated with repeated failed transactions. This exclusion list persists for a small number of hours.

· A temporary list of credit cards associated with denied IP addresses. This list is retained for a small number of days.


The content of our Site may be changed at any time and Akua Design reserves the right, at its sole discretion, to update, revise, modify or supplement this Policy from time to time. If so, we will notify you as required by law. As this Policy may change over time, we recommend that you review it frequently to stay informed of how we are handling your personal information.


To contact us, ask questions about this Policy, send us your comments, submit a request for access or rectification, exercise any applicable right, file a complaint or obtain information on our practices or policies, we invite you to contact our Privacy Officer at:

Akua Design wants you to know that we are committed to responding promptly and accurately to all of your questions and concerns regarding the privacy and security of your personal information and our policies and procedures in this regard. In the event of a complaint on your part concerning the exercise of your rights set out in this Policy, your file will be handled by our Privacy Officer, who will inform you of the procedure to follow. Each complaint will be investigated. If the complaint is justified, the particular situation will be corrected and you will be informed.